They do not constitute or act representatives of SYB or its licensees and are not authorized to act on behalf of or on behalf of an agreement or other obligation on behalf of SYB or its licensees, or to provide a condition or other guarantee, or to represent on behalf of SYB or its licensees; And if the customer chooses to terminate a service provided, the customer must notify the customer two weeks before the next payment cycle. Information must be transmitted electronically to or by telephone (415) 226-9164. These terms of use (the „contract“) are an agreement between the customer (the „user“) and 113 BRANDING. („Enterprise,“ „us“ or „us“). We provide users with services as defined below (together „services“). This agreement explains our commitments to you and the customer`s obligations to us. This agreement is the whole agreement between us. By using the website and services in one way or another, customers agree to comply with these conditions, our Privacy Policy and any other legal reference or policy published on the site. Co-branding can also include the combination of personality brands with consumer brands or distributors. Jaclyn Smith, star of the original charlie`s Angels show, is currently cooperating with the kmart store to promote a De Jaclyn Smith women`s clothing line. In addition, the marketing of personalities on social networks has become popular on platforms such as Instagram and Twitter, with well-known brands such as American Express, Nike, Procter and Gamble and Coca-Cola, working with major influencers to create sponsored content to accompany major events such as the Olympics, the FIFA World Cup and music festivals. As the global market becomes a larger and more expensive stage for the sale of goods and services, many brand owners have chosen co-branding as a cost-effective way to reach as many consumers as possible. However, as with all partnerships, co-branding has its positive and negative aspects, and there is always valuable brand goodwill at stake.

Does co-branding improve cooperation and create a stronger brand for both companies? Or does it promote competition, thereby watering down the strength of each brand and confusing? The answer to these two questions can be and depends on several factors, including the success of the campaign, industry conditions, contractual terms and legal strategies of the parties involved. Although other forms of intellectual property (for example. B copyright, patents and advertising rights) can be the subject of co-branding campaigns, this article focuses exclusively on brands.